BREWERY REGISTRATIONS NOW FULL
FOR GALA SHOWCASE
The Good Beer Week team is now taking brewery registrations for the Good Beer Gala Showcase on March 16 and 17, and welcomes breweries from Victoria and beyond to put their name in for the event.
ALL 35 BREWERY SPOTS NOW FILLED
The Good Beer Gala Showcase offers brewers the chance to put their beers into the hands of eager beer lovers face to face. It takes the simple and proven approach of inviting brewers and their staff to take a stall alongside their peers and serve tasters to drinkers in a relaxed and informal environment.
This is also the launch of the 2017 event program which will be distributed with every ticket holder.
The fourth Good Beer Gala Showcase will take place on March 16 and 17 in the Atrium, part of the iconic Federation Square in the Melbourne CBD. Capacity is set at 1000 guests each night, with room for 35 producers and 5 food vendors.
As per previous Showcase formats, a token redemption system will be in place, with a $1.00 (incl. GST) return for each tasting. There will be a trade session on the Thursday before the public arrives, with a strong focus on inviting potential business, mingling with the industry and rewarding current customers with VIP access to this session. The entire Good Beer Week team will be there to meet trade and to assist with introductions to brewers.
We have brought back the ever popular “People’s Choice Awards†thanks to Bintani Australia, and we have improved the voting system. Attendees can vote for their favourite beer and brewery through the Good Beer Week phone app, with a live score board to be displayed in the Atrium big screen. You only get to vote once guys, so don’t even think about voting for yourselves excessively!
SHOWCASE FORMAT
VENUE: The Atrium, Fed Square Flinders Street Melbourne VIC CBD
DATES: Thursday March 16 and Friday March 17 2017
THURSDAY 16 MARCH
2:30pm – 4pm: TRADE TASTING
5pm – 9pm: CONSUMER SESSION 1
FRIDAY 17 MARCH
5pm – 9pm: CONSUMER SESSION 2
TICKETING INFO
$50 + Booking Fee
Includes:
Tasting booklet which lists your brewery logo, address, url, list of beers available for tastings with ABV and tasting notes.
20 x 60ml Samples of beer ($20 rebate back to breweries)
$10 Voucher for Food
Limited edition RASTAL Good Beer Week take home glass: RRP. $15
SITE FEES
$350 (incl. GST)
Includes:
2m x 2m space
Refrigerated and freezer Coolrooms (shared)
On site support such as bump in assistance, live event assistance (refilling water jugs and empty spittoons)
2 x tasting glasses (hired not the fancy ones)
$1 INC GST rebate for every token you collect
Bragging rights if you win the People’s Choice Awards
FREE OF CHARGE ITEMS THAT YOU MUST ORDER ONLINE
1 x trestle table, with linen
1 x 10AMP plug
Ice and 60litre tubs
REBATE INFORMATION
$1.00 (incl. GST) for each token collected
Tokens will be collected at the end of each session through a bucket provided by GBW. You can count these yourselves before collection.
Producers will be sent the final amount a week after the showcase for you to invoice us for payment.
BEER EQUIPMENT
If you would like a portable bar, please contact our preferred suppliers Bargo Events - Phil 0419 630 503, or Beer Systems 2000 - Simon Perry 0417 324 239.
Remember to bring a non stick floor bar mat to protect the floor and your sore feet after the two days.
BEER LISTS
You must provide the complete list of beers you will be serving at the event. Please include name, style, ABV and a brief tasting note if available.
Please note, these will be put into a booklet and on the voting app, so please don’t be lazy and just send us a list of your core range. We will include it in the listings and you will have to explain to some unhappy customers why these beers aren’t pouring.
PAYMENT
Payment must be made to Beer Love Inc (GBW) to secure your place at the showcase. Payment is made via the online portal via www.goodbeerweek.com.au.
The first 35 breweries to register and pay will be on the line up!
LIQUOR LICENSE
All breweries will need to apply for their own temporary liquor license. The event finishes at 9pm, so your market licence does not apply. You will need to apply for another one.
RSA
All service staff pouring beer must have a valid RSA. This must be available onsite during the two day event.
INSURANCE
All stall holders must have current public liability insurance. A copy of your certificate must be supplied during the two days of the showcase.
POWER
Power is available on site. Please let us know your requirements through the online registration form. All leads and equipment must be tested and tagged by a registered electrician prior to the showcase. We will have an electrician onsite for set up only. March 16 10am – 2pm.
SIGNAGE AND PROMOTION MATERIAL
Bring whatever you would like to make your stall stand out as this will encourage more people traffic. Just make sure it will fit within your 2m x 2m space. Please don’t bring vinyl banners that need to be hung overhead.
There is nowhere to hang it and Fed Square will pull it down in a second.
RUBBISH AND WASTE REMOVAL
Waste and recycling bins will be provided. Please take your large items of rubbish with you.
DONATION OF 6 PACK
All participating producers are requested to donate a 6 pack of their product for the Good Beer Showcase team to give to volunteers as a thank you for their time and the grand prize for the Bintani People’s Choice Awards. Please supply this to the Good Beer Week team during bump in on March 16th.
TRADE TASTING
We encourage you to invite potential leads and VIP customers to the trade session to get the best value of your time at the two day event. Trade are only accepted if they pre register through a provided link. We will supply this link once all breweries are confirmed.
MARKETING
Promoted through:
GBW social and Electronic Newsletter mailing list (Over 9000)
Paid social media push
The Crafty Pint
Beer and Brewer Magazine
The Age
Froth Magazine
TimeOut
FOOD VENDORS
We are open to expressions of interest from breweries whom have food offerings within their establishments or would like to serve food at the showcase. Please email Siobhan at events@goodbeerweek.com for more information.
NEXT STEPS
The system is set up to accept 35 breweries only. If payment does not go through, then we have hit our limit.
Once the final 35 are confirmed we will be in touch with more detailed set up and pack down information.
Please note, if you have an existing www.goodbeerweek.com.au log in, you will need to create a new one for this account.
