Jessie Jungalwalla, founder of Craft Instinct, will illustrate how a brewery can evolve in a fad based environment while keeping it real. She will discuss successes and failures of brands, examine trends in beer branding, and how to apply these lessons to your breweries brand and maintain authenticity.
Attendees will leave with an understanding of branding trends successes and failures, how trends evolve, and a one-page strategy to excel their brand authentically while maintaining relevance in the market.
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